Established in 2022, Generation Ethos Clothing LLC traces its origins back to a vision that first took shape in 2001 when our founder, Charles Echols Jr., was serving in South Korea during his 22-year tenure in the United States Air Force. Inspired by a desire to share God's character with the world through the humble canvas of a t-shirt, Charles transformed his dream into reality with the launch of Generation Ethos Clothing.

The term "Ethos" encapsulates the core of an individual's character, molded by their beliefs. At Generation Ethos Clothing, we stand as staunch advocates of the redemptive sacrifice of Jesus Christ, a divine gift sent by God to reconcile the world's sins. Every design we craft is a testament to this ethos, reflecting our unwavering commitment to this belief.

Based in Suffolk, VA, we serve the Hampton Roads region and beyond through our online platform, offering a range of apparel that embodies our values and beliefs.